Spreading Mask Awareness with a PSA

As cases of coronavirus began to rise again in June and July 2020, it occurred to me that Florida Rep could help to spread awareness in our community by putting the mask issue (which is in dispute in Florida) in terms our patrons would understand. With the support of the theatre’s artistic and executive leadership, the graphic designer and I embarked on creating a campaign for the theatre’s social media platforms that put masks on iconic characters from Florida Rep’s production history.

The series is gaining traction on social media platforms and has caught the eye of both American Theatre and Broadway World, and as of this writing has been mimicked by two other Florida theatre companies.

If you love the theatre, wear a mask!

>>See the whole series here, and stay tuned for new cast members each week.